Goosebumps ‘The Endless Summer’ SS 17/18 Collection was born in the depths of a cold, cold Melbourne Winter, where our hearts were yearning for the endless summer ahead! It is inspired by the sun, surf and endless pool parties … fun Summer times!
After featuring Goosebumps on my blog since 2014, you know how much I ADORE a brand that captures the hearts and imaginations of all kids – Goosebumps is just this! Colourful palettes, vibrant prints and unique separates bring a sense of fun and adventure into every kid’s bedroom. “We wanted to create laughter, quirky prints and a happy sleepy time for all our tiny tots and big kids” enthuses Goosebumps Creative Director Inga Rodd.
Inga shares with me, “We have an abundance of cheeky and vibrant new designs such as Sunnyside with smiling suns, Hot Tamale with fiery chilli’s, Pool Party and a stunning print called Flutterfly which is a nod to a 70’s classic floral.” Her favourite design is ‘Pool Party’ – ” I designed this print when I was literally staring out my kitchen window and into my icy pool dreaming of my kids splashing around on all their summer floats, it represents everything Summer to me,” she says.
Inspiration for the collection comes in various forms of print, fashion, travel, movies, nature and just life in general. Inga starts her mood boards with ‘tear sheets’ from magazines, colour combinations she loves and places that inspire her. Goosebumps have worked with the fabulous Ellie Whittaker on the last few collections. “She is simply a dream to work with as we are always on the same page and she very clearly see’s our vision and then sprinkles some of that extra magic to bring our final prints to life.”
Is there something new in The Endless Summer Collection ?
YES there certainly is! There are some fabulous NEW CUSHIONS this season and they have even bought the much loved Billie cushion back, he was a crowd favourite, they gave him a ‘Nautical’ makeover this time round!
Shooting for this new collection was in the studio as well as on location at the gorgeous Mount Martha beach in Victora, infront of the iconic beach boxes. Inga shares, “Shoot day for me personally, is a double edged sword as it’s filled with so much excitement to see all your new prints come to come life, but also has a million moving pieces! There’s always some angst that comes with that … you would agree! This shoot was done in the heart of Winter and we were blessed with a classic sunny winter’s day.. thankfully! We had talent and a whole team – a lot of people around – if it rained, there was no back up plan. All the talent on the shoot were a dream to work with and bought the bedding to life.”
I had the pleasure of working under the creative direction of Inga & alongside talented stylist Brooke Brassil on the new collection … it was such a great experience. I had never worked with such young talent before, some of the babies were only weeks old!
Goosebumps ‘The Endless Summer’ is available for pre-order now online with stock arriving October 17.
Stylist Brooke Brassil
Assistant Stylist Bec Douros
Assistant Stylist Nadia Black
Assistant Stylist Kelly Ferraro
Photographer Sayher Heffernan Talent Archie, Levi, Ariel, Alice, PJ, Ella, Audrey, Daisy, Lola