Located in the leafy tree lined streets of Rathdowne Street, North Carlton is a divine interiors retail destination called ‘Feathered Arbour’.
This beautifully curated store is fast becoming a Melbourne ‘ go to ‘ destination for all things homewares, interiors, artwork, kids and lifestyle.
The store opened its doors in April 2013, by two friends Sophie Croft and Julie Markovic. They both have extensive corporate experience in their working life ‘before’ ‘Feathered Arbour’ was established. Sophie had worked in the retail industry for over 20 years, her last role being general manager of merchandise for Myer. Julie brings 17 years of expertise in management accounting & finance to this talented business duo….what a great balance. The two met initially through their children’s school. The girls noticed one another’s passion for interiors & retail by chance a few years ago, after organising a school fundraising event…and as they say …the rest is history!
The first thing I noticed when arriving at the store was its size , a beautiful double fronted retail offering in the heart of Carlton North…the afternoon sun that streams through the door is glorious!
As soon as you walk in, you cannot help but admire pops of colour and design elegance in every corner. A gorgeous range of stunning interior products, covering everything from the floors to the walls. There is honestly something there for everyone in the store, and covering all price points. Wether you are looking for ‘something special’ for your own collection, birthday, housewarming, wedding or engagement gift …they’ve got it covered!
Sophie embraces her ‘merchandising’ background on a weekly basis, changing around the store layout & 2 feature windows, keeping it fresh and visually pleasing for their customers. I have visited the store on a few occasions, and it honestly has felt different every time I have walked through the door. One week the front window may have a stunning display of colourful pots and outdoor items, the next week it could feature an art display, showcasing many of Australia’s emerging & established artists they proudly stock … it’s a visual delight.
After chatting extensively, and seeing both Sophie & Julie at industry events over the past few months, there are a few key things that stand out to me ……..they absolutely love their business, they are 100% dedicated to each other as business partners & friends, they have amazing relationships with their suppliers & listen to their customers needs, to which they deliver. They know their regular customers and their demographic very, very well. To see the girls in action assisting their ‘regulars’ to find that perfect gift for someone special, was really nice, a bit of personal service….I’m certainly up for that!
Their store is brimming with quality pieces, and just the right amount of brands, you certainly don’t feel overwhelmed when you make your way around the store. They want to inspire their customers with their gorgeous pieces from Australia & abroad, not confuse them. I’m sure there are a few of your favourite brands stocked by them that you will notice in my photos.
There is a a stunning 4 poster bed set up in the main room, beautifully styled for the Spring season. Scented candles, marble goodness, clothing, homewares, towels and ceramics line the display shelves. Little ‘pops’ of colour keeps your eye wandering & interested…and the art on the walls is heart stopping!
The store visually offers interior styling solutions, by the little subtle vignettes set up around the store.
Unique kids toys line the shelves catering for newborn to pre-teen…it’s the perfect store to ‘pop in’ and grab that ‘last minute’ gift before any party, I know we are all guilty of that! ….and to top it off their wrapping is to die for …. love a bit of attention to detail
At the rear of the store they have a dedicated area for ‘just for kids’. A beautiful rose gold cot sits in the corner peacefully and styled beautifully. I can just see this set up in an expectant mothers nursery as it is displayed in their shop.
Pop FEATHERED ARBOUR on your list of interiors stores to visit in Melbourne, it’s just divine.
Thanks for having me visit your stunning store. I will no doubt be travelling a few kilometres for a chat, your personal service and great range of products for my next special gift l, ok maybe it will be a little something just for me!
Visit their store;
430 Rathdowne St, North Carlton
Ph: 9347 4430
Styling Julia Green, Greenhouse Interiors Photography Armelle Habib
A SPECIAL GIVEAWAY!
I’m also very excited to announce that together with the ‘The KJ Collective’, ‘Feathered Arbour’ have been kind enough to offer one lucky winner a $500 in-store gift voucher! Look out on Instagram for the details of this generous competition!